(Should I put meme in quotes too? I leave that as an exercise for the reader.)
Browsing an old review by Eric Alden Smith (ref below) I came across the following:
I do not advocate the venerable but ultimately sterile anthropological practice of countering every generalization with an exception located somewhere at some time (a practice often termed “bongo-bongoism”).
I’ve heard this term before and have used my own version at times, but I’m curious as to when and where it originated.
Data and Theory in Sociobiological Explanation: A Critique of van den Berghe and Barash
Eric Alden Smith
American Anthropologist, New Series, Vol. 81, No. 2. (Jun., 1979), pp. 360-363